Effective date: November 10, 2026
Magical Brands, LLC, doing business as Sericant Dark (“we,” “us,” or “our”), operates sericantdark.com and the Sericant Dark newsletter. This policy explains how we handle personal information connected with this website and newsletter.
Our privacy promise
We never sell or rent your personal information or provide our mailing list to other companies to market to you. Your newsletter signup is for Sericant Dark. We do not add you to unrelated brands’ mailing lists. We use service providers to run the website and deliver emails; those necessary disclosures, and limited legal disclosures, are explained below.
Information we collect
- Newsletter information: your email address, any optional name you provide, signup and consent records, subscription preferences, and unsubscribe status.
- Messages: your contact details and the information you choose to send when you contact us.
- Technical information: IP address, browser and device information, pages requested, dates and times, and security or error logs generated when you use the website or signup form.
- Email activity: delivery and bounce information and, where email tracking is enabled, opens and link clicks. These measurements can be approximate and help us understand newsletter performance.
- Comments, where available: the information you submit, including your display name, email, comment, and website, together with technical information used to manage comments. Approved comments and display names are public; email addresses are not displayed as part of the comment.
How we use information
We use information to send the emails you request, manage subscriptions and unsubscribe requests, respond to messages, publish and moderate comments, maintain and protect the website, troubleshoot problems, understand email performance, and meet applicable legal obligations. We do not use your information to market unrelated businesses to you.
Newsletter terms and choices
When you enter your email address and select “Join the list,” you request Sericant Dark welcome emails followed by our weekly digest of stories, original lore, horror, and dark culture. Timing may vary. Signing up is optional, and you can read the website without subscribing. Please use an email address you own or are authorized to subscribe.
You can withdraw your newsletter consent at any time using the unsubscribe link in an email or by contacting arcane@sericantdark.com. Unsubscribing stops future newsletter messages; it does not prevent a reply to a request you send us. We may keep a minimal suppression record to ensure we honor your unsubscribe choice. We do not purchase, rent, or use scraped mailing lists.
Service providers and limited disclosures
We use Sender to collect newsletter signups, manage subscribers, and deliver and measure email campaigns. Sender processes subscriber information on our behalf under its data-processing terms. Sender also handles certain information about the operation, support, and use of its services for its own business purposes, as described in its privacy policy and data-processing terms. We also use website hosting and technical infrastructure providers, including Hostinger, and email services to operate the site and respond to correspondence. These providers receive information needed to perform their services.
We may disclose information when legally required or when reasonably necessary to investigate fraud or abuse, protect people’s safety, or establish or defend legal rights. We limit disclosures to what is appropriate for the purpose. We do not authorize service providers to use our subscriber list for their own marketing.
Cookies, browser storage, and external content
WordPress and our service providers may use cookies or similar browser storage for login, preferences, form operation, and security. If you choose to save your details in a comment form, cookies can remember those details. Our homepage also uses session storage to vary the artwork it displays. You can manage cookies and site storage through your browser; blocking them may affect some features.
Pages may link to or include content from other websites. Loading an external form, image, or embedded player can send technical information, such as your IP address and browser details, to its provider. External providers may use their own cookies and privacy practices. Their policies apply to information they collect independently. If comment avatars are displayed through Gravatar, an email-derived identifier is sent to that service; see Automattic’s privacy policy.
Retention and security
We retain information for as long as needed for the purposes described here, including maintaining an active subscription, handling correspondence, honoring opt-outs, meeting legal duties, and resolving disputes. Comments may remain with their associated articles unless removed. Retention depends on the information, our ongoing need for it, and applicable requirements. You can request deletion using the contact below; some limited records may need to be retained for legal, security, or suppression purposes.
We take reasonable measures to protect personal information. No website, email transmission, or storage system can be guaranteed completely secure. Please do not send passwords, payment-card details, or other sensitive information through newsletter fields or ordinary email.
Your privacy rights
You may contact us to request access to, correction of, or deletion of your personal information. Depending on the laws that apply to you, you may also have rights to receive a portable copy, object to or restrict certain processing, withdraw consent, or complain to your local privacy regulator. We may need to verify your identity before responding. We handle requests within applicable legal time limits and do not penalize you for exercising your rights.
Where applicable data-protection law requires a legal basis, we rely on consent for requested marketing emails; legitimate interests for ordinary site administration, security, and correspondence; and legal obligations where we must retain or disclose information. You may withdraw consent without affecting processing that occurred before withdrawal.
International processing
We operate in the United States, and our providers may process information in other countries. Their privacy laws may differ from those where you live. Where required, appropriate transfer safeguards apply. Sender describes its international processing and safeguards in its privacy policy and data-processing terms linked above. Contact us for information about processing relevant to your request.
Children’s privacy
This website and newsletter are not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has provided information to us, contact us so we can investigate and remove it where appropriate.
Updates and contact
We may update this policy as our services or legal requirements change. We will revise the effective date and provide additional notice or obtain consent when required for a material change. An update does not by itself authorize a new use of information that requires your consent.
For privacy questions or requests, contact arcane@sericantdark.com or write to: Magical Brands, LLC DBA Sericant Dark, 4001 S Decatur Blvd, Las Vegas, NV 89103, United States.